Fulfillment is a set of logistics and warehousing services aimed at the complete management of orders from the moment they are received to delivery to the customer. This process includes receiving, storing, processing and packaging goods, order picking, delivery, and handling returns. Fulfillment allows businesses to delegate all stages of order processing to a specialized company, which significantly optimizes the process and increases efficiency.
The fulfillment process usually includes:

1. Storage: Receiving goods into the warehouse, placing and organizing inventory for quick access.
2. Order processing: Receiving an order from a customer, picking and checking goods for compliance.
3. Packaging: Packaging orders according to brand or customer requirements, with the option of branding the packaging.
4. Delivery: Organizing the delivery of goods to the end user with the help of logistics partners.
5. Returns processing: Managing returns and exchanges, including inspection and return to warehouse.

Fulfillment is a convenient solution for online retailers who want to focus on business development by outsourcing logistics. It helps to reduce operating costs, increase order processing speed, and improve customer service.